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Miriam RafaeliHead of Content & Creative

Miriam Rafaeli is a seasoned marketing professional with over a decade of experience in both B2B and B2C marketing. She currently leads the Content & Creative team, ensuring vcita's message and impact reaches small businesses and partners alike. In addition to her passion for marketing, Miriam loves a good cup of coffee and is always on the lookout for new travel opportunities.

From prompt to profit: 4 practical AI implementations that boost advertising ROI

Sep 25, 2026

From prompt to profit: 4 practical AI implementations that boost advertising ROI

4min read

How publishers can turn advertiser churn into recurring digital revenue

Thought leadership

Jul 21, 2026

How publishers can turn advertiser churn into recurring digital revenue

5min read

How to sell AI services to small businesses (that don't care about AI)

Jul 10, 2026

How to sell AI services to small businesses (that don’t care about AI)

3min read

Beyond impressions: Why publishing must become a SaaS-driven growth engine

Thought leadership

Mar 4, 2026

Beyond impressions: Why publishing must become a SaaS-driven growth engine

3min read

The Channel Partners Expo: Exploring SMB revenue opportunities

May 10, 2023

The Channel Partners Expo: Exploring SMB revenue opportunities

2min read

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About us

inTandem by vcita is an AI-powered lead and business management platform for companies serving small businesses. Partners offer it under their own brand, helping their SMB clients capture, convert, and manage leads more effectively, and making their own services more valuable, harder to replace, and a source of recurring revenue.

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