Targeted audience/ ideal client
SMB-focused companies, across different sectors: marketing, finance, telcos
Marketing agencies and digital marketers
Platform focus
All-in-one business management
Primarily marketing automation
Integration
Partner services are fully integrated into the platform as part of the business flow
Limited to marketing and client management tools
Features & capabilities
inTandem’s business management solution includes these features, fully integrated within the platform:
* Lead management
* Comprehensive CRM & workflows
* Client Portal
* Payment solutions
* Online, scheduling & business calendar
* Email and SMS marketing campaigns & templates
Get the full feature list
* Marketing Automation
* Lead nurturing
* CRM
* Sales Pipeline
Daily use
Designed for daily use, enhancing partner visibility
Primarily used for marketing, less daily interaction
Revenue model
Flexible SaaS model with customizable packages
Relies on marketing tools and app market sales
AI features
Embedded agentic AI for strategic business advisory (pricing, growth, productivity), actionable insights, and automation (Receptionist, scheduling, replies, estimates), tailored for SMBs
AI features primarily for marketing automation, lead nurturing, and CRM; lacks broader business advisory
Partner support
* Co-develop G2M strategy
* Account setup assistance
* Dedicated partner
success manager
* Professional services & onboarding
* Sales training
* Marketing enablement
* Customer Success support
* Dedicated knowledge center & developer hub
* Post-launch monitoring & QBR
Read more about all services
Limited support, additional fees for advanced setup
Client engagement
Deep integration into SMBs’ daily business operations
Primarily used for specific marketing needs