Rinat BoginVP of Channel Partnerships


Rinat is the VP of Channel partnerships at vcita, where she leads a team focused on driving growth and enhancing customer satisfaction with global partners, all in the pursuit of empowering small businesses. With over 15 years of experience, she has a proven track record of driving revenue growth and building successful partner ecosystems. Rinat possesses a deep understanding of developing and strengthening partnerships and improving customer experiences across multiple touchpoints. Her guiding principle is to promote a partner and customer-centric culture by consistently delivering proven value, and building strong partnerships that enable partners to provide a comprehensive solution that addresses the unique needs of their customers.


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We’re inTandem by vcita, a business management platform designed to win and keep SMB business. Flexible. Easy to integrate. Scalable. We’ve used all our learnings from working hand-in-hand with partners and small businesses in the past 12 years to create the most powerful platform possible. Built for you. Built for the real way businesses work. And 100% built on experience.

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