Rinat is the VP of Channel partnerships at vcita, where she leads a team focused on driving growth and enhancing customer satisfaction with global partners, all in the pursuit of empowering small businesses. With over 15 years of experience, she has a proven track record of driving revenue growth and building successful partner ecosystems. Rinat possesses a deep understanding of developing and strengthening partnerships and improving customer experiences across multiple touchpoints. Her guiding principle is to promote a partner and customer-centric culture by consistently delivering proven value, and building strong partnerships that enable partners to provide a comprehensive solution that addresses the unique needs of their customers.
